creative copywriting

Every Tuesday, Thursday and Saturday at Malia Mills, I explored what happens when imagery and words combine.

I ran the company’s direct email marketing campaigns. I created themes, shot and edited photographs, cut and pasted and collaged and played, wrote snappy copy and broke some rules — and delivered to customers’ inboxes.

This process taught me how to not only digest and execute a brand’s distinct voice and messaging, but to live it, and really believe it.

Below are a few email campaigns of many. Xx